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Lidl, Kaufland and STACKIT

A relaxed shopping experience and more efficient communication thanks to in-store communication.
Image Instore Communication
The challenge of in-store communication

The challenge

Lidl and Kaufland, as part of the Schwarz Group, one of the largest retail groups in Europe, were looking for a way to modernize their store communication. The existing solution required manual, time-consuming interventions in every store. For example, announcements had to be exchanged manually via SD cards. This process grew with each new branch. The goal was a flexible, centralized solution that would support the growth of the store network while separating customer communications from employee communications to improve the shopping experience. As the new solution needed to be scalable and flexible, it was clear that it should run in a cloud environment.

The implementation

The choice fell on the superior STACKIT Cloud. Following an inventory and requirements analysis, a central control logic was developed to efficiently handle the large amount of data and the number of stores. With the new cloud solution, it was no longer necessary to replace SD cards in the stores.

Instead, the import of announcements could be controlled centrally per country via an application. The system uses MongoDB database technology and Cloud Foundry as runtime to efficiently process large volumes of data and implement adjustments quickly. The new solution also includes the Schwarz Multiboard Controller (SMC) and branch headsets for internal communication.

The solution

By using the STACKIT Cloud, the data processed by the in-store communication system is protected at all times. The new cloud solution enables central organization of store communication and also offers the following advantages:

Automation

With the automation of central processes, everything runs more smoothly. Tasks that used to take a lot of time and resources are now completed in seconds.

Cost-saving

Optimized processes and targeted use of resources noticeably reduce operating costs.

Flexible

Whether spontaneous changes or growing requirements - the solution adapts dynamically and always remains ready for use.

Scalable

The infrastructure grows with the requirements. New branches and higher loads are integrated effortlessly, without compromising on performance.

Positive customer experience

Customers no longer hear annoying announcements or signal tones, as communication between employees and customers is separated.

Read the full success story

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